Forum C

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Compare the two billboard advertisements above that were distributed across the state of Montana when I lived there by the Montana Meth Campaign.  Based on your reading from Discourses in Place, what narratives are being created in these billboards? How are these narratives created by the represented participants?  How is modality achieved in these billboard?  What are the main indicators of modality in each image? How are they different? Lastly, what kinds of relationships are created between the images and the viewers? How is that relationship created differently in each image?

Also, what kind of social control do these billboards attempt to influence?  Who is responsible for this exertion of social control? What ramifications ensue from these billboards that might not have considered or weighed heavily enough? Do the potential benefits outweigh the potential harm? Do you find these billboards a problematic and/but justified use of public space? Why or why not? Please explain….

4 responses to “Forum C

  1. “Narrative structures present unfolding actions and events or, perhaps, process of change.” (Discourses in Place, 86). In the first picture, the event is sex for 15 bucks as indicated by the sentence. The cause for this event is meth. The young woman in the picture seems to be subdued by the older man in the picture. This picture or event thus, illustrates a very negative image of what meth can cause. In the second picture, two women are looking toward the reader. They don’t look at all happy and the caption implies that they have shared meth since they now share hepatitis and HIV.
    In “ . . . Western aesthetics the primary or default modality is naturalistic representation. . . . the truest natural representation is felt to be the one that comes closest to what one would see if one were on the spot in person to see it.” (Discourses in Place, 90). The first picture offers vivid colors but it seems that the brightness of the picture was turned down to give it a gloomy feeling. In the second picture, the brightness is turned down and the colors are colder. This gives the picture a grittier, truer based-on-what-we-perceive-feeling.
    In these pictures, relationships are established between the narrative and the viewer. In the first picture, the young woman is looking away. This “provides the viewer to with the license and invitation to examine” the situation. (Discourses in Place, 97). In the second picture, the women are at eye level with the viewer. “This look requires some form of social interaction.” (Discourses in Place, 96). The social interaction expected here is that of whether or not to share everything with others including diseases and drugs.
    These pictures attempt to regulate drug usage by depicting “real” life situations. This form of social control is enacted by various organizations that see the behavior of using drugs unfit. may have not considered the graphic nature (to specific viewers) of these images before posting them. Personally I believe the benefits outweigh the harm because the use of drugs, such as meth, is detrimental to society as a whole. I feel these billboards are a problematic but justified use of public space. They are problematic in that certain places where these billboards are placed may not have an impact, in terms of drug use, on the population that comes across them. They may have an impact on peaking the population’s curiosity about such drugs and may lead to other problems based on social pressures and expectations. These billboards are justified because ultimately they serve for the perceived greater good of the society.

  2. The book defines a narrative as being in visual semiotics, the relationship among participants in a picture that shows a relationship of action between or among them. These images show that meth can destroy your life if you start to use. It can make you do to do things you would never think you would do before in your life. For instance, the first picture shows a girl having sex for 15 dollars just to get money for meth. If she wasn’t on meth then she would never even think about doing this. The add tries to show that meth makes you desperate and vulnerable for these types of things to happen. The second add depicts a friendship between two young girls, we could probably classify these girls as “best” friends. Meaning they would do anything for each other. Meth destroyed this friendship and now instead these girls share an infection instead of sharing a close bond together. These narratives are created through the use of real individuals in the ads; they help make the message real to the observer. For example, if the ads were to use cartoons then they wouldn’t be nearly as effective as the real images.
    Modality can be defined as showing the meaning or truth of an image through the use of color or saturation. Modality is achieved in these images through the use of discoloration, paleness, and distressed appearance of the young girls. The main indicators of modality in the two ads are the facial differences when compared to someone not on meth. The ad tries to show that people who use drugs will experience a great impact on their image and appearance. The two images are different in the modality they create. The first image depicts a more helpless appearance through modality and the second images tries to show a more defiant look in the young girls. I feel that these images create a lasting relationship with the viewer. They almost scare them into staying away from using meth and relate the use of the drug to looking like the two young girls.
    These billboards try to implement social control by stopping the use of meth. Obviously, the use of meth is a serious problem in Montana and they need to stop it through the use of these ads. I think that the campaign leaders are available for the amount of social control. One thing that they may have not thought about was young children viewing the ads. Young kids don’t know better and they might think that it is okay to smoke meth and use. I believe these billboards to be a good thing and they should help in helping reduce the number of people who use.

  3. The two disturbing pictures of the meth awareness posters above narrate a critical message of what doing meth can do to you. The top picture shows a girl crawling, looking desperate for anything; the visual semiotic tells you that if you do meth, this is what you become. The picture below it shows two girls looking prompt and eye level with you, as discussed in the reading. It gives you a message of the girl’s pain they endure for becoming a meth addict. All the girls in both pictures narrate their pain and suffering from doing meth with their physical features, dark bags under their eyes, discoloring of the face, etc. They also narrate with their facial features, showing no eye contact meaning they’re so lost in meth they can’t get out and in one girl in the bottom picture looking right at you, letting you know that it’s not even worth it to do it once. Modality is achieved in these billboards through the visual semiotics of colors being used. The dark, shady colors gives you a very haunted feeling of what meth users become giving you that sign of not to do it. If bright, happy colors were used, the message would be received different. The main indicators of modality in the top picture is the girl crawling helplessly on the dark floor in the dirty room, and by the text, it shows the girl would do anything for sex even have sex in the repulse setting. In the bottom picture the girls are again shown in a black background and saying how sharing the needles and such made them share HIV and hepatitis. The two pictures are different because the top one is on the floor not looking forward and in the bottom the girls are looking forward but seem distraught even then. All the girls in the pictures create a relationship of pity to the viewers. And as a viewer I feel they went through so much suffering to be shown as an example of not to do meth that I feel thanks for them. I feel like that relationship is similar in both pictures. These billboards create social control because there isn’t one person that I know that would think after seeing these pictures that meth is good. Therefore, the advertising of how bad meth is for you in these billboards are perfect in giving the same message across to the social public creating social control over the hatred of meth. I find these billboards as not problematic because obviously meth is not good for you and for this organization to take the step and visually design these posters depicting on what meth makes you do is essential for people to either quit or never do it. They are justified as use in public space because they are in a location where everyone can see and reflect upon them. And usually you pass them while you are in the car with your friends or family, etc, you begin to hopefully discuss it among the people you are with making the agreeable stand to not do meth and the harm it can do to a person. I believe that did a very good job in giving the public real-life examples of how meth can affect someone so deeply. And for this message is shown by just a picture shows it to be a significant visual semiotic.

  4. Ребята , подскажите , кто знает или сталкивался.

    Есть потребность приобрести украшение с бриллиантом массой более карата, но осознаю, что это стоит очень дорого и мне не по карману.

    Но слышала , что существуют облагороженные бриллианты, которые ничем не отличаются от обычных, но стоят меньше в

    два раза.

    Кто-нибудь вообще держал такие в руках, они правда красивы ?

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